Google Hotel Ads & Digital Strategy Manager
Location: London, UK (Remote) with occasional travel to the London office.
About Us
Join an award-winning, cloud-based hospitality platform at the forefront of redefining how hotels and their guests connect globally. My client is seeking a Google Hotel Ads & Digital Strategy Manager to play a pivotal role in their digital marketing strategy, particularly in expanding visibility and bookings across a diverse portfolio of properties, from charming inns to hotel chains.
The Role
As the Google Hotel Ads & Digital Strategy Manager, you will spearhead efforts in managing, optimising, and expanding their Google Hotel Ads presence across several thousand properties. This role is designed for a proactive and dynamic individual who can bring a wealth of experience in digital marketing within the hospitality sector, showcasing a proven track record of successfully managing campaigns across a wide range of property types and sizes.
Key Responsibilities
- Strategically plan and execute Google Hotel Ads campaigns, ensuring they are tailored to meet the unique objectives of each property.
- Employ advanced tactics like Target ROAS and Enhanced CPC to analyse and optimise campaigns for maximum ROI.
- Facilitate seamless data integration between their Property Management System (PMS), Online Travel Agencies (OTAs), and Google to boost campaign performance and efficiency.
- Act as the in-house authority on Google Ads, providing education and guidance to the team, and leading the way in achieving our digital marketing ambitions.
What You’ll Bring
- At least 5 years of hands-on experience in Google Ads management, with a significant emphasis on campaigns for a broad spectrum of properties. Demonstrated success in these areas is crucial.
- Direct experience and a deep understanding of the digital marketing ecosystem within the hospitality industry, including a background working with or for online travel agencies (e.g., TripAdvisor, Kayak, Booking.com) or directly at major digital platforms (Google/Meta).
- Google Ads certification, with a special focus on Google Hotel Ads, and exceptional analytical skills.
- A passion for innovation, with a readiness to manage manual processes and develop the infrastructure needed for digital marketing success within the company.
- Strong leadership and educational skills, with an eagerness to mentor team members and elevate collective digital marketing expertise.
Why Join?
Be part of a team that’s shaping the future of hospitality digital marketing. This is a unique opportunity to leverage your expertise in Google Ads to make a tangible impact on their global visibility and booking capabilities. If you’re passionate about hospitality and marketing, apply through Neulinx today.